Hong Kong-based gamified loyalty platform AiR and omnichain layer MAP Protocol have announced a strategic partnership to jointly build a comprehensive loyalty gamification ecosystem for B2B and B2C purposes. The ecosystem will encompass both completed web2.0 and web3.0 technologies, co-creating a web3.0 loyalty gamification ecosystem, enabling easier transactions and generating more revenue streams for retails, brands and IP owners.
The partnership will leverage the strengths of both companies to create a seamless user experience. AiR’s innovative gamified loyalty platform seamlessly integrates with the real world and is at the forefront of blockchain development. On the other hand, MAP protocol provides a Non-Privileged Role Cross-Chain Protocol, Omnichain payment solution, MRC20 Token Issuance Product, and Cross-Chain Smart Contract Interoperability Service, and wallet SDK for Web3 ecosystem. By integrating the technology provided by MAP Protocol within AiR’s platform, users will be able to access the Web3 world using web2 login and easily use diverse token payments to purchase real-world services with multi-chain wallets.
The partnership between AiR and MAP Protocol is a significant step towards completing the Ecosystem by enabling trade payment and rewards exchanges across web2.0 and web3.0. This also creates a new profit platform for B2B + B2C on web2 and web3, which will generate multiple revenue streams for both parties.
AiR’s approach to gamified loyalty has already been recognized with the Marketing Excellence Award 2022 for Plaza Hollywood MetaGreen Village Adventure at the Marketing-Interactive 12th awards ceremony and the 2022–23 CityU Tech300 National Startup Contest. The partnership with MAP Protocol will accelerate the development and innovation of Web3 business, thereby better supporting the integration of real and virtual worlds.
MAP Protocol was founded in 2019 and is the omnichain layer for Web3. By connecting both EVM and non-EVM public chains, MAP Protocol empowers dApp developers to thrive in Web3 with a full suite of omnichain SDKs. With years of experience and technological development capabilities of Web3 based on MAP Protocol, AiR with real business resources can accelerate the development and innovation of Web3 business.
AiR offers a comprehensive business model for both B2B and B2C markets. B2B revenue models include loyalty commission incentives, fees for location-based advertisement, subscription-based fees for access to play-to-earn and metaverse-as-a-service features, campaign fees for gamification, data analytics reporting subscription fees, and consultancy services/project fees. For B2C, AiR provides play-to-earn gameFi where players spend on each game play to earn physical and digital rewards. AiR aims to provide value to both businesses and individual customers and become a leader in the metaverse and gamification space.
The partnership between AiR and MAP Protocol reflects the growing importance of gamified loyalty and blockchain technology in businesses today. It is expected to bring about significant benefits for both businesses and the general public, and will play a crucial role in shaping the future of loyalty platforms.